Series: Innovation profit purpose

How to create an innovation agenda that improves society and drives enduring business success

When Innovation, Profit and Purpose Collide  There’s been an uptake in interest about business purpose, which has spawned new structures such as social enterprises and B-Corps. However, the majority of economic and market power still resides with traditional businesses, and their challenge is to remain relevant and deliver outstanding shareholder returns. Less airtime has been…

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