One for All, All for Innovation

“The trouble with being responsible for innovation at a Coca-Cola company is that people think you don’t do anything. I hear comments like ‘Coca Cola, what have they done, produced a new red colour?’” says James. Coca-Cola Amatil (CCA) is one of the largest bottlers of ready-to-drink beverages in the Asia-Pacific region and one of the world’s five major Coca-Cola bottlers. James Brazier is the Manager…

Too big to innovate vs Too small to succeed

It is widely recognised that large organisations in Australia often encounter too much red tape to enable the rapid transformation required to innovate. It is also common knowledge that 80% of small businesses fail in the first five years, a statistic highlighted by Forbes, which alarmingly suggests an 80% failure rate in the first 18…