A customer centric approach to business-model innovation I recently came across a great article from the team at McKinsey and it really got me thinking about how business can tap into its customers as a source of innovation. In the article by Marc de Jong and Menno van Dijk, they talk about companies reframing their…
Our next topic in the Step Change Commercialisation Workshop series which allows members (and invited guests) to collaborate around ‘what stops us from delivering Breakthrough Products and Services’ will address the topic, ‘How to get better at collecting problems.’ Why focus on problems when they are all around us and we are generally being paid to…
The Step Change Commercialisation Group addressed the Topic “How do we get faster?” Three companies presented and a summary is outlined below: Mondelez NPD accounts for 14% of annual revenue, releasing 30 new products in a year. They got faster by investing in People, Processes & Tools. This led to a change in behaviours and…
With over 20 participants, the recent Commercialisation Group workshop hosted by Griffith Hack explored the theme of ‘identifying and selecting consumer trends to drive projects and to bring the voice of the customer into the commercialisation process’. Deloitte outlined some of the big picture trends in the digital age that have affected business models of…
Summary of Step Change Commercialisation Workshop (29 July, 2014) 28 members and guests attended the video conference held in the Griffith Hack CBD offices in Brisbane, Sydney and Melbourne. With presentations of 10-15 minutes, questions and then a general discussion during which the attendees were asked to nominate 2-3 lessons that they would take back…