Marketing

Why Collect Problems When Solutions are much more Fun!

Collaborative Circle brief: “What stops us from delivering Breakthrough Products and Services, and how do we get better at collecting problems.”   Why focus on problems when they are all around us and we are generally being paid to deliver solutions? It’s because incremental solutions are what we are comfortable with and are readily accepted …

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Case Study: Identifying and selecting consumer trends

Hargraves’ members explored the theme of ‘identifying and selecting consumer trends to drive projects and to bring the voice of the customer into the commercialisation process’. Deloitte outlined some of the big picture trends in the digital age that have affected business models of nearly all companies. The key to responding is to make your …

Case Study: Identifying and selecting consumer trends Details »

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