The Economics of IKEA: Why Does Labor Lead to Love?
Loved (or loathed) by millions, IKEA is the worlds largest furniture retailer with a unique business model. Their brilliantly designed flat-pack furniture means the customer does the work, and IKEA has a low-cost, high-profit outcome. One of the secrets of IKEA’s success has been identified as ‘the IKEA Effect’, which states that people are more …
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