Several members recently completed this Disruptive Business Models workshop series which utilises the Business Model Canvas Template as the basis for a fresh look at your business and how you could become your own disruptor in the market and customer base that you have.
Hosted by BlueScope Steel at their Alexandria facilities, the participants were shown:
- How to undertake a change process and how to influence those that you have no positional authority over
- Tools and techniques to properly define the problem from a customer perspective that your value proposition addresses
- Tools and techniques that enable you to clearly identify the trend in the marketplace and the best way to respond to that and develop a pipeline of product iterations that will continue to WOW your customers
- The elements of the canvas and how to use it to communicate and align your employees to deliver this value proposition to your customer segments
- How to utilise your value proposition to develop loyal customers
- How to establish a Lean Start-up methodology within your enterprise as if you were starting the business
- How to develop business model hypotheses, draft questions, undertake an interview process and use these responses to pivot from one business model to a more viable business model based on potential customers willingness to purchase and at what cost.
- The application of Design Thinking, starting with ‘Why’ – what’s your purpose and is your value proposition aligned with this; ‘How’ – your process; and ‘What’ – the outcome that you are seeking.
- Using Personas to develop a clear picture of who your customer is, their likes / dislikes etc and how would they describe the challenges that they face
- Using this persona to develop a Journey Map of their experiences i.e. are they happy or unhappy / angry before they experience your offer, while they are experiencing your offer and post offering
- The power of Shared Value and the intangibles that exist within any enterprise, to consider the societal issues that are affecting your business and harnessing this greater community to advance their economic and social conditions while enhancing your competitiveness and achieving a greater return
- Using an adaption of the Business Model Canvas to develop talent that will deliver the skills required to meet future challenges
Sound interesting? We are planning to run this series in Melbourne during 2015, with tentative dates being March 17 and May 14 & 15. Members willing to host this series or who wish to express initial interest in participating should email John Maclay.