Unless you’ve been living under a rock (possibly a messy one) for the past few months, you’ve probably heard of Marie Kondo. This de-cluttering guru has taken the world by storm, ‘sparking joy’, or not, in households across the globe. With January widely regarded as the ‘de-cluttering month‘ for many Australians, like her or loathe…Details
The Hargraves Step Change Commercialisation Group addressed this issue with Selleys and Tom Davenport (with his Coca-Cola Amatil (CCA) experiences) by sharing their experiences with this challenge. Selleys outlined how they are spread across many markets in Hardware, DIY, Auto, Trade, Household and a market that they are developing in BBQ Cleaning (Who cleans their…Details
Why bother with Step Change/Disruptive Commercialisation Projects when Day to Day Stuff is easier to do?
I’ve been privileged to work with organisations where substantial (step) changes have had to be achieved either from a product/service offering or from a business model perspective. Therefore it has been fantastic to sit in on the Step Change Commercialisation Group and these blogs will summarise their findings and my perspectives on these findings. Why…Details