PRE CONFERENCE EVENT

Limited places

Systematic-Innovation Summit - Presented by DARRELL MANN

9 March 2010 : To be hosted by and held at Dulux

For those of you who have already attended a Darrell Mann workshop, this is a one day follow-up summit being held at Dulux where the Systematic-Innovation User Group and others will have their issues and difficulties in introducing Systematic-Innovation addressed by Darrell.  Additionally there will be the opportunity for a refresher of the tools and techniques utilised in the Systematic-Innovation process.

Cost is Free and only available for those who have attended previous Darrell Mann events or have a pass to the Conference “Green Room” on 11 March.  This workshop is limited to 24 attendees on a first come first served basis (limited to 2 per member).

In addition to the Summit, Darrell will be previewing his latest program: 

Whispered Voices
Understanding Populations Better Than They Understand Themselves

Who are these people? And why does it matter?

Everyone knows that capturing the 'Voice of the Customer' is a vital part of any organisation, whether it be public or private, profit or non-profit, product or services. Unfortunately, what every organisation knows is that the customer is very often completely unable to tell us what they want next. Sure they will know to ask for smaller, faster and cheaper, but, to quote Henry Ford, what they are asking for is a better horse and not a car.

Paradoxically, of course, as soon as the customer sees the breakthrough innovation – the cell-phone, digital camera, Wii, eBay, the iPod – they instinctively know that that is what they want.

So, they don’t know what to ask for beforehand, but as soon as they see it (or pretty soon after), they know that they want it. What can organisations do in this situation?  This workshop is about exploring some of the answers to that question.